about
caro
Currently in Hanoi, originally from Mexico. I’ve moved countries more times than I can count, which basically means I’ve learned how to start over (and build things from scratch) more than once.
Crash Course
The Basics
🧳 I’ve moved between Mexico, the U.S. and Vietnam enough times to know what reinvention really means. I majored in Business Management, started a candle brand, and quickly realized I had to figure out content, branding, and websites if I wanted to get sales. So I did.
One thing led to another, and soon I was helping other small business owners figure out the same things: how to show up online, get clear on their brand, and turn their ideas into something real.
Today
Now I help other solo entrepreneurs, especially women build brands they can take anywhere. Whether it’s branding, content creation, or a full site, I help you go from “I have an idea” to “I have a real business.”
✨ And yes, I work with clients across time zones. (Magic makes it happen.)
Fun Fact
🛵 I learned how to drive a scooter in Hanoi traffic, which feels like enough reason to trust me with your brand. 🙃
For a peek at the work, the wins, and the unfiltered side of building brands + content 👇
